Success A

Klaviyo Email Marketing Specialist

Contractor • Freelance

Aug 2025 - Present • 1 yr 2 mos

I help eCommerce brands grow revenue and improve customer retention through strategic email and SMS marketing using Klaviyo. I specialize in building and optimizing automated flows, campaigns, audience segments, and customer journeys designed to convert subscribers into customers and increase repeat purchases. Key responsibilities and achievements include: - Built and managed Klaviyo email marketing campaigns aligned with brand goals, promotions, and customer lifecycle stages. - Created automated flows including Welcome Series, Abandoned Cart, Browse Abandonment, Post-Purchase, Customer Winback, and Customer Thank You sequences. - Developed targeted audience segments based on customer behavior, purchase history, engagement, and lifecycle stage. - Created engaging email content and persuasive copy focused on increasing opens, clicks, conversions, and revenue. - Optimized email campaigns through A/B testing of subject lines, messaging, offers, layouts, and calls to action. - Monitored campaign and flow performance using key metrics such as open rate, click-through rate, conversion rate, revenue per recipient, and unsubscribe rate. - Helped improve customer retention and lifetime value through personalized, data-driven lifecycle marketing strategies. - Maintained email marketing best practices, including list hygiene, segmentation, personalization, and deliverability optimization. - Collaborated with eCommerce businesses to develop email marketing strategies that support customer acquisition, retention, and revenue growth.

Email Marketing & Automation Specialist

Success Ad Email Marketing Agency • Freelance

Jul 2025 - Present • 1 yr 3 mos

Key Responsibilities - Designed and implemented email automation flows (including welcome series, abandoned cart workflows, post-purchase sequences) using platforms such as Klaviyo and Omnisend. - Built custom email templates tailored for ecommerce stores, ensuring brand consistency and high engagement across campaigns. - Set up and optimized ConvertKit newsletter accounts, landing pages, subscription sequences, and automated follow-ups for client audience growth. - Developed segmented subscriber lists and strategic tagging to improve personalization and deliverability. - Created high-quality opt-in forms and integrated them into client platforms to maximize lead capture and list growth. Key Achievements 5.0 Star Average Rating from multiple clients, indicating exceptional communication, quality delivery, and value. Core Skills - Email Automation & Flows (Klaviyo, Omnisend) - Email Template Design & Figma Design - ConvertKit Setup & Newsletter Campaigns - List Segmentation & Audience Growth - Landing Page Integration & Opt-in Design - Multi-platform Email Marketing Strategy - Brand-aligned Visual Email Design - Supported repeat clients with ongoing email automation and campaign refinement strategies. - Delivered projects that improved email engagement rates (e.g., optimized flows for ecommerce stores) leading to stronger customer retention and sales.