
Strykon
Digital Marketing Solutions
Habilidades

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Experiência profissional
Klaviyo Email Marketing Specialist & Flow Architect
Klaviyo • Freelance
Aug 2024 - Present • 1 yr 9 mos
Built and optimized full Klaviyo email marketing systems for e-commerce brands — covering all 16 core flows to maximize revenue at every stage of the customer journey. Flows built & managed: Welcome Series · Abandoned Cart · Browse Abandonment · Post-Purchase · Winback · Sunset · New Customer Onboarding · Repeat Purchase · Cross-Sell / Upsell · VIP · Birthday · Back-in-Stock · Price Drop · Review Request · Replenishment · Loyalty & Rewards Each flow built with segmentation, conditional splits, dynamic content, and A/B tested subject lines. Managed list hygiene, deliverability optimization, and campaign calendars alongside flows to create a complete retention and revenue system. Helped e-commerce clients reduce churn, increase LTV, and generate consistent monthly revenue from their existing customer base — without increasing ad spend.
Lead Generation Expert
Yelp • Período integral
May 2021 - Present • 5 yrs
Sourced and qualified business leads across multiple industries using Yelp's business directory. Built targeted prospect lists for clients in the USA, UK, Australia, and Canada — focusing on local service businesses including roofing contractors, restaurants, and retail stores. Managed outreach pipelines, verified contact data, and delivered ready-to-contact lead lists with business name, owner details, phone, email, and location.
Facebook Ads Strategist
Facebook • Freelance
Aug 2019 - Present • 6 yrs 9 mos
Planned, launched, and managed paid ad campaigns across Meta platforms (Facebook & Instagram) for clients in multiple industries. Handled full campaign lifecycle — audience research, ad copy, creative direction, A/B testing, budget optimization, and performance reporting. Consistently worked to lower CPL and CPM while scaling ad spend profitably for service-based businesses and e-commerce brands.