
Stephen D
Social media marketer
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Social Media Marketing Specialist
Textildruck Europa GmbH • Freelance
Aug 2025 - Oct 2025 • 2 mos
Served as a Social Media Marketing Specialist responsible for building and executing digital marketing strategies to strengthen brand visibility, promote textile printing services, and drive customer engagement for Textildruck Europa GmbH, a company specializing in high-quality textile printing and fabric customization solutions. Key Responsibilities: Developed and implemented comprehensive social media strategies aligned with the company’s branding and sales objectives across platforms such as Instagram, Facebook, LinkedIn, and TikTok. Created and managed engaging content including product showcases, behind-the-scenes production processes, client project highlights, and promotional campaigns. Maintained a structured content calendar to ensure consistent posting schedules and alignment with marketing campaigns, seasonal promotions, and client acquisition goals. Collaborated with design and production teams to accurately represent textile printing outputs, ensuring visual content reflected product quality and technical precision. Managed paid social media advertising campaigns using Meta Ads Manager, optimizing targeting strategies to reach fashion brands, wholesalers, and corporate clients. Monitored social media performance metrics (reach, engagement, CTR, conversions) and produced monthly reports with insights and optimization recommendations. Engaged with online audiences by responding to inquiries, managing comments, and nurturing potential client relationships through direct messaging. Conducted competitor and industry research within the European textile printing and customization market to identify trends and improve marketing positioning. Supported lead generation efforts by driving traffic from social platforms to the company’s website and inquiry channels. Coordinated collaborations with fashion brands and influencers to showcase printed textile products and expand brand reach. Key Achievements: Improved social media engagement rates.