Stephen

ConvertKit (Kit) Migration & Account Audit Specialist

Apr 2026 - Aug 2026 • 4 mos

Beyond fresh setups, I specialize in fixing what's already broken. Most accounts I inherit weren't built wrong on purpose they just grew messy over time: tags added without a system, automations built and forgotten, forms that quietly stopped connecting to the right sequence. My job is to go in, map out exactly what's happening under the hood, and rebuild it into something clean and dependable. A typical audit includes: 1. Reviewing every tag and segment to identify duplicates, dead ends, or tags no longer tied to any automation 2. Tracing each automation step by step to find where sequences silently break or stall 3. Checking that every opt-in form is correctly linked to its intended sequence and landing page 4. Cleaning up subscriber list hygiene so future campaigns reach real, engaged contacts instead of inflating send counts with dead weight 5. I also handle migrations into ConvertKit (Kit) from Mailchimp, Beehiiv, Ghost, and MailerLite mapping existing tags and segments onto Kit's system so subscriber history and behavior data carry over instead of starting from zero. In one project, a client's newsletter layout was disorganized and inconsistent with their brand inconsistent spacing, mismatched fonts, and a visual hierarchy that buried the actual call to action. I rebuilt the structure from the ground up: cleaner layout, brand-matched typography and colors, and a clearer path guiding readers toward the action that mattered most. The redesign was well-received not just by the client but by people on their own team who noticed the difference immediately. I don't just patch the symptom, I diagnose why the account broke in the first place (usually a missing naming convention, an unmonitored automation, or a rushed initial setup) so the fix holds long after I'm gone.

ConvertKit (Kit) Setup & Automation Specialist

Apr 2026 - Jul 2026 • 3 mos

I build complete ConvertKit (Kit) systems for creators and course businesses not just a landing page or a template, but the full architecture behind a newsletter that actually runs itself. This includes branded landing page design, custom domain connection, opt-in form integration, and email sequences built to nurture subscribers automatically from the moment they join. One recent project involved a multi-phase newsletter build where the client's technical knowledge was limited going in. I structured the entire system in stages, explained each decision as I made it, and delivered clarity at every step without them needing to ask. That project has since grown into an ongoing collaboration spanning multiple rounds of work. I treat every Kit setup as a system, not a one-time task: the goal is a newsletter that keeps working, growing, and converting long after delivery.