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Meta Pixel, Conversion Tracking & CRM Manager | Phoenix Solution

Phoenix Solution

Dec 2024 - Dec 2025 • 1 yr

I manage paid marketing, web analytics, and conversion tracking at Phoenix Solution, with a strong focus on building reliable tracking systems that help businesses understand where their leads and sales are coming from. My work includes: Meta Pixel setup, Facebook Pixel setup, Pixel setup and optimization, and fixing Facebook Pixel tracking issues** across websites, landing pages, and marketing funnels. I also implement Meta Conversions API (CAPI) and server-side tracking to improve data accuracy and reduce tracking gaps. I use Google Tag Manager (GTM) to configure and manage website tracking, conversion events, and marketing tags. I also work with web analytics, conversion tracking, event tracking, and user behavior data to make sure businesses can confidently measure their marketing performance. Rather than simply installing a pixel, I focus on making the entire tracking system work correctly, from the browser to the server and ultimately into the analytics and advertising platforms. My goal is simple: accurate tracking, reliable data, and better visibility into marketing performance.

Meta Pixel & Web Analytics Specialist | Concord Group

Concord Group Of Industries

Mar 2022 - Nov 2024 • 2 yrs 8 mos

During my time at Concord Group, I worked across digital marketing, Meta Pixel, conversion tracking, web analytics, and marketing technology, helping businesses build accurate and reliable tracking systems. My responsibilities included Meta Pixel setup, Facebook Pixel setup, Facebook Pixel tracking, Pixel setup and optimization, and fixing Facebook Pixel issues across websites and marketing campaigns. I also worked with Google Tag Manager (GTM), Google Analytics (GA4), web analytics, conversion tracking, and event tracking to measure user behavior and marketing performance. I implemented and optimized tracking solutions for social media platforms and worked on server-side tracking and Meta Conversions API (CAPI) to improve data accuracy and reduce tracking gaps. I also supported CRM integration and marketing automation, connecting customer, website, and marketing data to improve lead tracking and conversion measurement. This experience strengthened my ability to troubleshoot tracking issues and build complete tracking solutions, from Meta Pixel and Facebook Pixel to GTM, analytics, server-side tracking, and CRM data.