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Soumya Pal
@soumyapal9739
Senior Quantitative Analytics Specialist
Índia
Inglês, Hindi, Bengali
Sobre mim
Senior Data Analytics and Business Intelligence professional with 13+ years of experience in Data Analytics, Business Intelligence, Machine Learning, Marketing Analytics, Data Visualization, and Process Automation across Banking, Financial Services, Retail, Insurance, Pharmaceutical, and Digital Marketing domains. Extensive experience in Tableau, Python, SQL, QlikView, Marketing Mix Modeling (MMM), Machine Learning, and Digital Analytics.
Habilidades
Soumya Pal
offline •
Tempo médio de resposta: 1 hora
Conheça meus serviços
Painéis de dados
I will create automated excel and vba based dashboards
Painéis de dados
I will create workforce planning and cost optimization dashboards in excel
Portfólio
Experiência profissional
Senior Quantitative Analytics Specialist
Wells Fargo • Período integral
Jun 2018 - Present • 8 yrs 1 mo
• Led development and optimization of Marketing Mix Models (MMM), including feature engineering, parameter tuning, weight optimization, and model validation using Accuracy, Precision, Recall, F1 Score, and loss metrics. • Automated end-to-end analytical workflows using Python and Teradata, reducing manual effort by approximately 95%. • Developed predictive machine learning models using Random Forest, SVM, Logistic Regression, and KNN. • Integrated machine learning models with Tableau dashboards using TabPy.
Associate Analytics
Cognizant • Período integral
May 2014 - May 2018 • 4 yrs
Developed BI and analytics solutions using Tableau, QlikView, SQL Server, Excel VBA, and MS Access VBA. • Delivered digital analytics and campaign optimization solutions using Adobe Target, Tealeaf, and Splunk. • Performed A/B testing, customer journey analysis, and marketing KPI tracking.
Software Engineer
Accenture • Período integral
Sep 2013 - May 2014 • 8 mos
Developed automated reporting solutions using Excel VBA and SQL Server and QlikView dashboards.
