
Sophia
Social Media Marketing, Paid Ads, Qualified Leads and Sales
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Experiência profissional
Social Media Marketing & Paid Advertising Specialist
Digital Marketing • Freelance
Apr 2026 - Sep 2026 • 5 mos
I started in digital marketing after seeing businesses spend money on social media and paid advertising without a clear path from clicks to customers. That led me to specialize in building campaigns around what actually matters: qualified leads, booked appointments, conversions, and sales. I now work across Social Media Marketing, Meta Ads, Facebook & Instagram Ads, Google Ads, PPC, Lead Generation, and Conversion-Focused Landing Pages. My process combines audience research, campaign strategy, persuasive ad creatives, targeting, conversion tracking, landing-page optimization, and continuous performance testing. In client campaigns, I focus on measurable indicators such as reducing cost per lead, improving click-through and conversion rates, increasing qualified lead volume, and improving return on ad spend. Typical performance targets I work toward include 20–40% lower CPL, 2–4x ROAS, 3–8%+ CTR, and 5–15% landing-page conversion rates, depending on the industry, offer, traffic source, and starting point. My goal is simple: build a connected marketing system where social media attracts attention, paid ads bring qualified traffic, and landing pages turn that traffic into measurable business opportunities.