
Sonya Macheva
Strategic Communications, Digital Marketing, Interview and Public Speaking Coach
Habilidades

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Experiência profissional
Program Manager – Technology & Communications
Milano Cortina 2026 • Período integral
Jan 2024 - Apr 2026 • 2 yrs 3 mos
Led strategic communications and workforce planning for the Technology program of the Olympic and Paralympic Winter Games, coordinating multiple vendors and international stakeholders under PMO governance frameworks. Managed training programs, readiness planning, and executive reporting in a fast-paced, multi-vendor environment.
UniCredit
Período integral • 8 yrs 10 mos
Communications & Digital Marketing Manager
Aug 2017 - Oct 2023 • 6 yrs 2 mos
Managed strategic messaging, digital content, and media relations across international markets, including executive communications, speechwriting, and crisis communication. Led editorial strategy across digital channels and aligned CEE market communications with global corporate strategy.
Senior Marketing Manager – Strategy & Innovation
Dec 2014 - Aug 2017 • 2 yrs 8 mos
Led digital marketing strategy and campaign execution for corporate partner companies, driving innovation initiatives using market insights and data analytics. Managed end-to-end projects from ideation to launch, presenting strategic roadmaps to executive leadership.