I will setup facebook capi server side tracking and google tag manager GTM

Server Side Tracking sends your conversion data directly from your server to FB, Google, and TikTok — instead of relying on the browser. This means iOS restrictions, ad blockers can no longer block your data. Result: more accurate data, better ad optimization, lower CPC, and higher ROAS.

Facebook CAPI (Conversion API) is Meta's server-side tracking solution. It works alongside your FB Pixel to send conversion events directly from your server. This ensures getting accurate data even when users have ad blockers or iOS privacy settings enabled.

Event Match Quality (EMQ) is a score (0-10) that shows how well your customer data matches Facebook user profiles. Higher EMQ means Facebook can attribute more conversions to your ads, resulting in better campaign performance. After my setup, clients typically achieve 7.5-9.0 EMQ score.

When you run both browser-side (Pixel) and server-side (CAPI) tracking together, the same event can be reported twice — once by the browser and once by the server. Event Deduplication ensures Facebook counts each conversion only once, keeping your data clean and accurate.

Google Tag Manager is a free tool that lets you manage all your tracking codes (tags) in one place without editing your website code directly. We use GTM to set up your FB Pixel, Conversion API, Google Ads Conversion Tracking, GA4, and TikTok Pixel etc. — all cleanly configured from one dashboard.

sGTM (Server-side Google Tag Manager) is a GTM container that runs on a server instead of the browser. It enables Server Side Tracking for Facebook CAPI, GA4, Google Ads, and TikTok CAPI. A server is required to host this container — options include Stape.io, Google Cloud, or a dedicated VPS.

Stape.io or GCloud is a third-party hosting platform for sGTM server containers. It costs $29-$99/month extra. You do NOT need Stape.io or GCloud if you use our dedictaed VPS hosting service. We host your sGTM on a dedicated VPS at only $20/month with 2M+ requests — saving you up to 80% per month.

We support all major hosting options: - Dedicated VPS — $20/month (best value, we manage everything) - Stape.io — you pay Stape directly ($29-$99/month) - Google Cloud Run — pay-as-you-go If you don't have hosting, simply add our "GTM Server Hosting" extra when placing order.

We work with all major platforms: - Shopify - WordPress & WooCommerce - Wix - Webflow - ClickFunnels - Go High Level - Kajabi & Kartra - Custom PHP, Laravel, or any coded website - Any landing page platform If your platform is not listed, message us first & we will confirm compatibility.

Yes. Depending on your platform, we will need: - Google Tag Manager access - Facebook Business Manager access - Website admin access (WordPress/Shopify login) - Domain DNS access (for subdomain setup) All access is kept strictly confidential and we only use it for the setup work