
Sofia Smith
Your Odoo Email Marketing Expert
Habilidades

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Experiência profissional
Email Campaign Design
Emotional Balance and Holistic Health Solutions • Freelance
Jan 2026 - Jan 2026 • 0 mos
As a Digital Marketing Specialist with expertise in email campaign strategy and execution, I have helped businesses strengthen customer relationships, increase engagement, and drive measurable revenue through targeted email marketing. My experience includes planning, designing, automating, and optimizing campaigns using platforms such as Mailchimp, Klaviyo, HubSpot, ActiveCampaign, and Constant Contact. I develop audience segmentation strategies, build automated customer journeys, create compelling email copy, design responsive templates, and conduct A/B testing to improve open rates, click-through rates, and conversions. I also analyze campaign performance, monitor key metrics, and implement data-driven improvements that maximize ROI. Throughout my career, I have successfully launched promotional campaigns, welcome sequences, abandoned cart flows, newsletters, lead nurturing campaigns, and re-engagement programs for businesses across various industries. My approach combines strategic planning, persuasive copywriting, marketing automation, and analytics to deliver campaigns that align with business objectives and customer needs. I am committed to delivering high quality work, meeting deadlines, and providing clear communication. My goal is to help clients grow their audience, improve customer retention, and generate sustainable results through effective email marketing strategies.