
Mashhud Farah
Ecommerce Data Analyst Excel, SQL, Facebook Ads
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Portfólio
Experiência profissional
Freelance E-commerce Data Analyst
Fiverr • Freelance
Dec 2023 - Present • 2 yrs 5 mos
I help small e-commerce stores turn messy exports from Shopify, Amazon, and Facebook Ads into clean, interactive Excel dashboards. Fix missing values, wrong dates, duplicates, and build reports that show sales, costs, and ad performance at a glance. I also optimize Facebook Ads based on data — tested product images, measured CTR/ROAS, and scaled winning campaigns for real stores. My approach: no fluff, just find what's broken and fix it.
Facebook Marketing Analyst (Dropshipping Store)
Facebook • Meio período
Sep 2022 - Nov 2023 • 1 yr 2 mos
Managed and analyzed Facebook Ads for a dropshipping store. Ran daily data checks: tracked CTR, ROAS, and CPA per ad set. Tested product images and copy through A/B testing. Identified underperforming ads early and reallocated budget to top performers. Over the year, maintained a positive ROAS while scaling spend. Used data — not guesswork — to decide every creative and audience change.
Facebook Marketing Analyst (Clothing Brand)
Shopify • Meio período
May 2021 - May 2022 • 1 yr
Handled Facebook Ads data analysis for a clothing store. Analyzed daily ad performance, segmented results by product line and audience, and ran creative tests (video vs. static images, lifestyle vs. product shots). Improved ROAS by identifying which products drew traffic but not sales, and refocused spend on high-converting items. Provided weekly data summaries that the owner used to make inventory and restocking decisions.