Sirajul haque

Social media marketer

ACI Limited • Freelance

Jan 2023 - Dec 2025 • 2 yrs 11 mos

During my time at ACI Limited, I had the opportunity to work on a variety of digital marketing projects and gain hands-on experience in managing real-world marketing challenges. My work mainly involved Google Ads, Facebook Marketing, and Instagram Marketing, with a strong focus on improving brand reach, audience engagement, and campaign performance. I worked on different campaigns where understanding the target audience and maintaining consistent performance were some of the key challenges. In several projects, I had to deal with low engagement, inefficient audience targeting, high advertising costs, and campaigns that were not delivering the expected results. I approached these challenges by analyzing campaign data, studying audience behavior, testing different ad creatives and messaging, refining targeting, and making regular campaign adjustments. Rather than relying on a single strategy, I focused on testing, analyzing, and improving campaigns based on actual performance. This experience helped me develop a practical understanding of how digital marketing works in a competitive business environment. It also improved my problem-solving, analytical, campaign management, communication, and decision-making skills. Overall, my experience at ACI Limited taught me how to turn marketing challenges into opportunities for improvement and how to build more effective, audience-focused digital marketing strategies.

digital marketer

Walton • Freelance

Jan 2022 - Jan 2023 • 1 yr

During my experience as a Digital Marketer at Walton Group, I worked on multiple digital marketing projects focused on improving online visibility, customer reach, engagement, and lead generation. I worked on Google Ads, Facebook Ads, and Instagram marketing campaigns, where I handled campaign planning, audience research, keyword research, ad setup, optimization, and performance analysis. One of the key challenges I faced was achieving quality results while working with competitive audiences and limited advertising budgets. I addressed these challenges by refining audience targeting, testing different ad creatives and messaging, optimizing keywords and bidding strategies, and continuously analyzing campaign performance. I also worked with conversion tracking and performance measurement using GA4 and Google Tag Manager, which helped identify user behavior and understand which campaigns and strategies were generating better results. Through these projects, I gained practical experience in campaign management, problem-solving, data analysis, audience targeting, budget optimization, and developing performance-focused digital marketing strategies. Overall, the experience strengthened my ability to manage real-world marketing challenges and make data-driven decisions to improve campaign performance.