
Silvia Sousa
Freelance Fashion StylistArt Director
Habilidades

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Portfólio
Experiência profissional
Visual Merchandiser
Hugo Boss • Freelance
Jan 2023 - Present • 3 yrs 4 mos
• Deliver freelance Visual Merchandising services for fashion brands across premium and high-street segments, working via VM agencies and directly with store teams. • Execute window concepts, mannequin styling, flat lays, and in-store visual setups in alignment with brand guidelines, seasonal campaigns, and commercial objectives. • Act as liaison between VM agencies, brand headquarters, and store representatives, ensuring smooth execution, clear communication, and accurate reporting. • Contribute to special projects including brand launches, seasonal activations, and Christmas campaigns — including sourcing and procurement of props and materials. • Maintain strong attention to detail while working efficiently across multiple locations and timelines.
Zalando
Freelance • 10 yrs 3 mos
Fashion Stylist
Dec 2017 - Present • 8 yrs 5 mos
• Provide creative direction and styling leadership across e- commerce, editorial, and campaign projects for clients including Zalando, Otto, Hanro, IVY OAK, Brax, and Zero. • Manage full creative process — from pitch and concept through to production and final delivery — ensuring consistency, quality, and inclusivity in every output. • Develop visual concepts and moodboards that translate brand strategy into emotionally resonant storytelling. • Partner with art directors, photographers, creative producers, and marketing teams to ensure a unified brand aesthetic and tone of voice. • Lead on-set styling and visual development for fashion and lifestyle campaigns, aligning creative output with brand KPIs.
Assistant Article Lifecycle Management/ Inventory Operations
Jul 2018 - May 2020 • 1 yr 10 mos
Managing product information and ensuring accuracy across the entire Zalando inventory. Process optimisation, KPI controlling, reporting. Stakeholder management. Liaison with zStudios, Buying and Logistics