Sidney Moiwa
Product Marketer, Content Strategist
Habilidades
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Portfólio
Experiência profissional
Product Marketing Manager
Walmart
Oct 2024 - Aug 2025 • 10 mos
Walmart Connect is the B2B retail media advertising platform powering Walmart’s in-store and digital ad network, with a $65M FY25 revenue target. As PMM, led GTM strategy and sales enablement across digital and in-store products, including activations within the gaming verticals, supporting a portfolio of 92 advertiser accounts for new and retained.
Product Marketing Manager
Pottery Barn • Período integral
Jun 2021 - Sep 2024 • 3 yrs 3 mos
● Developed audience-specific messaging frameworks across four brand categories, tailoring positioning to distinct customer communities and regional behaviors across 7 global markets. ● Synthesized market insights, customer behavioral data, and competitive research to inform product positioning, messaging, and overall GTM strategy across categories. ● Partnered with demand generation and content teams on holistic campaign story, driving +35% sales growth in top two key markets through targeted messaging and feature adoption initiatives. ● Developed market-specific positioning frameworks for international expansion across 7 global markets, tailoring the messaging to regional competitive offerings and consumer behavior.