Sid

Founder and Director

Kavcom Expert • Autônomo

Dec 2024 - Present • 1 yr 10 mos

I run a web development and digital marketing company delivering work for clients in the US, UK, and Canada. My focus is website builds on WordPress, WooCommerce, Shopify, and Magento, along with search visibility work covering both traditional SEO and how sites get surfaced in AI search tools. Day to day I handle technical architecture and scoping myself, and lead a full time team on delivery. That means production capacity behind every project rather than one person juggling a queue, which is what keeps timelines predictable. Most of my recent work has been ecommerce builds, site migrations and rebuilds, performance and Core Web Vitals work, and technical SEO for businesses that had a site but nothing coming through it.

Freelance Web Developer & Social Media Expert

Self Employed • Freelance

Mar 2022 - Dec 2024 • 2 yrs 9 mos

Built and maintained websites for small businesses and ecommerce brands on a project basis. Custom WordPress theme and plugin development, ACF and custom post types, Shopify store setup and redesign, plus PHP and Laravel backend work. Alongside the development side I worked on search and social. On-page and technical SEO audits, keyword research, and building out strategy for clients who had a site but no traffic to it. On the social side I audited existing accounts, set up and configured business profiles across platforms, and put together content plans that matched what the business was actually trying to sell. Doing both taught me something that shaped how I work now. A site that ranks and a site that converts are two different jobs, and most clients only find that out after paying for the first one. That is why I handle the build and the visibility work together rather than treating them as separate services. This is also where I learned to scope properly and communicate through a project, which is the part most technical work actually depends on.