
Shuvo paul
Data Driven Paid Ads Expert, Meta,Google And YouTube Growth Specialist
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Digital Marketing & Paid Ads Specialist
Self-Employed / Freelancer • Freelance
Mar 2023 - Present • 3 yrs 7 mos
As a Performance Marketing Specialist, I specialize in designing, executing, and scaling high-converting paid ad campaigns for e-commerce brands and global clients. My core focus goes beyond just driving traffic—I build data-driven marketing funnels that lower customer acquisition costs and turn advertising budgets into predictable revenue. Through continuous testing, audience segmentation, and ROI optimization, I ensure every campaign delivers measurable business growth. Core Expertise & Services: ✔Multi-Channel Advertising: End-to-end setup and management of Meta (Facebook & Instagram), Google Search, and YouTube Ads. ✔Precision Audience Targeting: In-depth customer research, A/B testing, and retargeting funnels to reach high-intent buyers. ✔Advanced Conversion Tracking: Seamless integration of Meta Pixel, GA4, and Conversion API for zero-loss tracking. ✔Scale & CPA Optimization: Strategic budget management focused on scaling ROAS while lowering overall Cost Per Acquisition (CPA).