
Shovan Hossain
Expert in GA4, GTM, Conversion Tracking Google Ads Facebook Ads Management
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Experiência profissional
Digital Marketing Specialist
BITMAIN • Período integral
Dec 2023 - Aug 2026 • 2 yrs 8 mos
Managed digital marketing campaigns for multiple businesses, with a strong focus on paid advertising, conversion tracking, campaign optimization, and performance analytics. Planned, executed, monitored, and optimized campaigns across Google Ads and Facebook Ads to improve lead generation and return on investment. Key Responsibilities: Managed and optimized Google Ads PPC campaigns, including Search, Display, and remarketing campaigns. Planned and executed Facebook/Meta Ads campaigns to generate leads, increase engagement, and drive conversions. Implemented conversion tracking and event tracking using Google Tag Manager (GTM). Set up, monitored, and analyzed website and campaign data using Google Analytics (GA4). Conducted keyword research, audience targeting, and competitor analysis to improve campaign performance. Optimized ad copy, keywords, bidding strategies, targeting, and landing pages to improve ROI and lead generation. Monitored key performance metrics including CTR, CPC, CPA, conversion rate, and ROAS. Prepared regular campaign performance reports and provided actionable marketing insights to clients and stakeholders. Identified performance trends and implemented data-driven strategies to improve campaign results. Coordinated with clients and internal teams to understand marketing objectives and deliver effective digital advertising strategies.