Mohammed Shoaib

E-Commerce & Social Commerce Specialist

Oct 2019 - Present • 6 yrs 11 mos

Managed end-to-end Shopify store setups, Facebook Shop integrations, and technical analytics tracking for multi-channel e-commerce brands. Shopify & Social Shop Setup: Configured product catalogs, stock management, variant setups, and seamlessly synced stores with Facebook Shops. Payment & Express Checkout Integration: Set up and tested express checkout flows using PayPal and Google Pay to ensure smooth transactional operations. Meta Pixel & Tracking: Implemented Facebook Pixel tracking code and monitored critical ecommerce conversion events including PageView, ViewContent, AddToCart, and InitiateCheckout. Cross-Platform Marketing Advisory: Formulated organic and paid social promotion roadmaps using targeted hashtags, page engagement, and audience tagging strategies.

Digital Marketing & Meta Ads Strategist

Oct 2019 - Present • 6 yrs 11 mos

Delivered multi-channel digital marketing blueprints, social media performance audits, and conversion tracking setups for international clients. Conversion Tracking & Meta Analytics: Deployed custom Meta/Facebook Pixel events to capture user interaction metrics and optimize funnel performance. Social Media Growth Blueprints: Formulated organic Twitter and Facebook expansion strategies targeting niche influencers, high-intent hashtags, and search queries. Multi-Channel Audience Acquisition: Leveraged Google Boolean search strings, forum marketing (Reddit, Quora), and targeted outreach to acquire relevant followers and reviews. Store & Channel Audits: Evaluated site load barriers, catalog readiness, and social channel connectivity to drive measurable conversion rates.