Shirley

WordPress Website Specialist

Jun 2026 - Present • 3 mos

Designed, developed, customized, and maintained professional WordPress websites and blogs for businesses, entrepreneurs, startups, content creators, and personal brands. Specialized in connecting WordPress blogs with Beehiiv newsletters to create a seamless content ecosystem where website content and email newsletters work together effectively. Helped clients integrate their WordPress websites with Beehiiv, set up newsletter subscription forms, optimize lead-capture points, and create smooth subscriber journeys from blog visitors to newsletter subscribers. Assisted with organizing and managing blog content alongside newsletters, repurposing blog posts into engaging email content, and developing consistent publishing workflows between the website and newsletter. Provided ongoing support with newsletter management, including newsletter setup, formatting, scheduling, content organization, subscriber management, and basic performance monitoring. Also handled WordPress maintenance, plugin configuration, Elementor and Gutenberg customization, responsive design, SEO tools, analytics, security, third-party integrations, troubleshooting, and website performance improvements. Focused on helping clients build a connected WordPress + Beehiiv content and newsletter system that makes it easier to publish content, grow an email audience, and maintain consistent communication with readers.

WordPress & WooCommerce Developer

Mar 2026 - Present • 6 mos

Developed and maintained WordPress websites and WooCommerce stores for businesses and online sellers. Set up complete e-commerce websites, including product pages, categories, payment methods, shipping options, checkout systems, coupons, customer accounts, and essential store functionality. Customized WordPress themes and page layouts to match client branding and business requirements. Integrated third-party tools and plugins while ensuring websites were responsive and easy to navigate. Provided ongoing website maintenance, updates, backups, security checks, performance optimization, and technical troubleshooting.

Email Marketing Specialist

Feb 2025 - Present • 1 yr 7 mos

Provided end-to-end email marketing services for businesses, startups, coaches, e-commerce brands, and service providers. Planned and implemented email campaigns designed to build customer relationships, nurture leads, increase engagement, and support sales. Created newsletters, promotional campaigns, welcome sequences, follow-up emails, and automated customer journeys. Managed audience segmentation, list organization, email personalization, campaign scheduling, and performance tracking. Worked with platforms such as Beehiiv, Mailchimp, Wordpress Website, Klaviyo, Brevo, and ActiveCampaign while ensuring campaigns were visually appealing, mobile-friendly, and aligned with each client's brand.