Shikto Sagor M.

Digital Marketing Senior Executive

Jun 2025 - Present • 11 mos

• Create and manage the marketing budget, ensuring efficient allocation of resources and optimising ROI. • Oversee market research to identify emerging trends, customer needs, and competitor strategies. • Monitor brand consistency across marketing channels and materials. • Monitor and report on KPIs (Conversion Rate, ROAS)

Digital Marketing Executive

Mar 2024 - Jun 2025 • 1 yr 3 mos

• Develop and execute e-commerce growth marketing strategies and campaigns that align with the company's goals and objectives. • Lead, mentor, and manage a high-performing marketing team, fostering a collaborative and results-driven work environment. • Set revenue targets, budget strategies, and campaign goals. • Monitor brand consistency across marketing channels and materials. • Oversee the backend and frontend of the e-commerce platform, coordinate with developers/designers for new features or optimisations. • Analyse best-selling SKUs and customer trends. • Coordinate with warehouse and logistics for inventory accuracy. • Leverage SMS marketing, SEO, social media, and influencer partnerships. • Monitor and improve the end-to-end customer journey. • Implement loyalty programs and post-purchase engagement tactics. • Prepare monthly performance reports and interpret data to make business decisions