Shejan Raj
Facebook Ads Specialist for Local and Service Businesses
Habilidades

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Portfólio
Experiência profissional
Digital Marketing Intern (Paid Ads & Social Media)
ICT Bangla • Meio período
Jan 2026 - Present • 4 mos
Working as a Digital Marketing Intern at ICT Bangla, assisting in live campaign strategy, paid advertising research, audience targeting, and performance optimization. Key Responsibilities: • Facebook & Instagram Ads research and competitor analysis • Audience segmentation and targeting strategy • Campaign structure planning (TOF, MOF, BOF funnel) • Ad copy testing and creative performance evaluation • Data analysis using campaign metrics (CTR, CPC, ROAS, Conversion Rate) • Social media account optimization Gaining hands-on experience with real business campaigns and applying data-driven marketing frameworks to improve performance.
Digital Marketing & Facebook Ads Specialist
Freelance Digital Marketing Consultant • Freelance
Jul 2019 - Present • 6 yrs 10 mos
- Successfully managed Facebook and Instagram advertising campaigns for 100+ local businesses across Bangladesh - Specialized in lead generation, brand awareness, and sales conversion campaigns for the local market - Completed professional Facebook Ads certification and advanced digital marketing training courses - Generated consistent ROI for clients through strategic audience targeting and campaign optimization - Created high-performing ad creatives and compelling copy in both English and Bengali - Proficient in Facebook Ads Manager, Meta Business Suite, pixel installation, and conversion tracking - Reduced client acquisition costs by 25-40% through continuous A/B testing and data analysis - Expertise in local market targeting, retargeting campaigns, and lookalike audience creation - Monitored daily campaign performance and provided regular analytics reports to clients - Managed monthly ad budgets ranging from BDT 10,000 to BDT 100,000+ with proven results
SEO Industrial Attachment
Khan IT • Período integral
Jun 2021 - Jan 2022 • 7 mos
Completed industrial attachment at Khan IT, focused on Search Engine Optimization. Gained hands-on experience in keyword research, on-page and off-page optimization, technical SEO audits, and content strategy. Worked on real client projects to improve website rankings and organic traffic—applied SEO principles to enhance digital marketing campaigns and website performance.