shawntantw

Group Head

Ogilvy

Aug 2023 - Jan 2026 • 2 yrs 5 mos

- Lead and mentor a team of 2–3 designers across Singapore and Malaysia, with full accountability for all design and creative output - Own the creative ideation process from brief to concept, ensuring ideas are innovative, strategically sound, and aligned with both local market needs and broader regional objectives - Oversee the design and execution of branded and visual communications, including marketing campaigns, websites, video content, and digital and print assets - Set and uphold a high bar for creative excellence, ensuring consistency while continuously elevating the quality of all outputs - Collaborate closely with cross-functional teams (e.g., Marketing, Growth, UX/UI) across Singapore, Malaysia, and regional stakeholders to ensure ideas are feasible, scalable, and execution-ready - Provide end-to-end project oversight, effectively prioritising and managing multiple concurrent workstreams across business units to ensure timely delivery - Remain hands-on in execution, actively contributing to design work while leading the team - Thrive in a high-volume, fast-paced environment, supporting both reactive and proactive opportunities across multiple markets - Continuously evolve team capabilities by introducing innovative ideas, tools, and ways of working, including the thoughtful adoption of AI

Senior Creative Designer

Publicis Sapient

Jan 2022 - Aug 2023 • 1 yr 7 mos

- Develop Key Visual concepts and campaign creative directions covering layout, typography, product presentation, and CTA treatments - Translate approved KVs into scalable dynamic creative templates across multiple digital formats and placements - Build and maintain modular template systems, component libraries, and scalable creative frameworks for high-volume production - Develop reusable design components including headlines, CTAs, pricing modules, product lockups, and motion presets - Establish AI-assisted creative generation standards including prompt frameworks, style references, and visual quality benchmarks - Produce motion-based creative treatments and animated ad variants for digital campaign adaptation - Review and uphold visual quality standards across campaign outputs, ensuring brand consistency and production readiness - Collaborate closely with the Production Manager and creative team to support scalable campaign execution - Evaluate incoming briefs against existing template systems and determine requirements for new builds or adaptations - Identify workflow inefficiencies, scalability gaps, or quality issues and recommend improvements - Continuously evolve template systems, creative workflows, and production standards based on business and platform needs - Undertake other duties, responsibilities, and projects as assigned by the supervisor or management, in line with evolving business and operational needs

Senior Motion & Graphic Designer

Leo Burnett Worldwide,

Aug 2018 - Dec 2021 • 3 yrs 4 mos

- Conceptualize and create visually compelling motion graphics and static design assets for social media, digital campaigns, mobile platforms, and brand communications. - Design high-quality creatives including key visuals, layouts, banners, and digital marketing assets, ensuring strong visual consistency across platforms. - Develop engaging motion content such as product videos, feature highlights, launch films, and social media animations, especially for automotive brands. - Collaborate closely with creative, design, and marketing teams to define visual styles, typography, colour palettes, and animation approaches aligned with brand guidelines. - Edit and enhance video content by adding motion graphics, effects, and visual elements that elevate storytelling. - Translate complex product or technical information into clear, engaging visual and motion narratives. - Present design concepts, motion tests, and creative solutions to internal stakeholders and incorporate feedback effectively. - Stay updated with design and motion trends, and explore AI-powered tools to enhance ideation, efficiency, and workflow where relevant. - Maintain high standards of file organization, asset management, and design consistency across projects.