Shamoil

Dunkin' Donuts Writing Gig

Dunkin' Donuts • Freelance

Jun 2026 - Present • 3 mos

For Dunkin’ Donuts, my role expanded into a dual-discipline focus combining user-centric copywriting with corporate web design and physical point-of-sale marketing. I authored and structured the textual content for the official menu, utilizing persuasive, concise copy to enhance product appeal and streamline the customer ordering process. Additionally, I designed and developed the "About Us" interface for the corporate website, translating the brand's heritage and corporate values into a digitally narrative-driven layout that prioritized user experience (UX) principles. This digital presence was supported on-site by a series of promotional posters I created for physical store locations, ensuring a seamless visual and textual transition from online branding to the brick-and-mortar consumer environment.

Star CInemas Advertisement Poster

Star Cinemas • Freelance

Nov 2025 - Mar 2026 • 4 mos

During my time working with Star Cinemas, I designed high-impact promotional posters and digital advertisements aimed at boosting theater attendance and digital engagement. My primary responsibility was to transform film concepts into captivating visual layouts for upcoming releases, ensuring each piece captured the movie's mood and targeted the right audience. This included creating versatile marketing assets, from large-format print posters for theater lobbies to optimized banner ads for social media campaigns and website promotion. Using professional design tools like Adobe Photoshop and Illustrator, I successfully balanced artistic creativity with strict brand guidelines and fast-paced movie release schedules.

Al Dar Properties Brochure Job

Aldar Properties PJSC • Período integral

Jul 2024 - May 2025 • 10 mos

During my tenure with Aldar Properties, I engineered and authored a comprehensive, multi-page corporate Welcome Pack and informational brochure. This high-profile project integrated technical corporate communication, technical writing, graphic design, and advanced print formatting into a single, high-utility asset for incoming clients and stakeholders.Strategic Writing & Content Synthesis: I authored the structural copy for the brochure, translating complex corporate onboarding processes, property guidelines, and community regulations into clear, highly readable, and professional prose. This required strict adherence to corporate tone, precise structural organization, and audience-centric rhetoric to ensure the information was both legally accurate and accessible to a diverse clientele.Visual Layout & Typographic Design: I developed the complete visual framework for the welcome pack, which directly highlighted my advanced poster-making and graphic design capabilities. I designed high-impact informational graphics, localized community maps, and structured visual data sheets. Every layout was engineered using precise grid systems, ensuring optimal typographic hierarchy and balanced whitespace.Brand Integrity & Print Execution: The project demanded absolute compliance with Aldar’s premium brand identity guidelines. I managed the visual asset creation from conceptual mockups to print-ready final production, selecting color palettes, high-resolution imagery, and print finishes that conveyed luxury and corporate authority. The resulting brochure served as a seamless bridge between complex structural text and engaging visual marketing.