
Callie P
Your Digital Growth specialist Sales Closer, Meta Google ads expert
Habilidades

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Experiência profissional
Senior Performance Marketing Specialist
Nexus • Freelance
Jan 2026 - Feb 2026 • 1 mo
Serving as a dedicated Growth Architect for high-growth Shopify brands and service providers. I specialize in turning cold traffic into profitable revenue through high-ROAS Meta Ads. Campaign Mastery: Engineered and managed a combined monthly ad spend of $15k–$50k across Facebook and Instagram, consistently maintaining a ROAS between 3.2x and 4.8x. Technical Precision: Optimized Shopify backends by implementing Meta Conversions API (CAPI) and Advanced Matching to bypass iOS tracking limitations, improving attribution accuracy by 25%. Creative Strategy: Directed A/B testing for ad copy and creative hooks, successfully reducing the average Cost Per Lead (CPL) by 35% within the first two months of optimization. Full-Funnel Management: Built automated retargeting sequences that recovered abandoned carts and maximized Customer Lifetime Value (LTV).
High-Ticket Sales Consultant (B2B SaaS)
Vanguard Vision • Meio período
Jun 2025 - Dec 2025 • 6 mos
Acted as the lead closing specialist for B2B SaaS firms and high-end coaching programs, focusing on deals ranging from $3,000 to $15,000. Pipeline Performance: Handled 20+ discovery and demo calls per week, maintaining a consistent 30-40% closing rate on qualified leads. Strategic Closing: Mastered the art of "Consultative Selling," using psychological framing and value-based objection handling to secure commitments on the first or second call. Qualification Filter: Refined the pre-call vetting process, which reduced "no-show" rates by 15% and ensured 100% of my time was spent with high-intent decision-makers. Global Operations: Managed a complex, remote calendar across multiple time zones (EST, GMT, and AEST), ensuring rapid follow-up and professional communication with global clients.