Shakil A.

Google Ads Manager

North River Home Care • Freelance

Jan 2026 - Present • 6 mos

Google Ads Campaign Specialist – North River Home Care I managed a results-driven Google Ads campaign for North River Home Care, focusing on landing-page relevance and precise ad targeting to generate high-quality leads. What I Did: 1️⃣ Conducted in-depth keyword research based on landing page content to target high-intent audiences. 2️⃣ Wrote full ad copy tailored for relevance and engagement. 3️⃣ Set up Google Ads conversion tracking to measure performance accurately. 4️⃣ Monitored campaigns, managed budgets, and made data-driven optimizations for better results. Results Achieved: 1️⃣ Created tightly targeted ad groups with custom ad copy for maximum engagement. 2️⃣ Achieved 26 conversions at $20.35 per conversion. 3️⃣ Generated 46 phone inquiries and 2 high-quality lead submissions. 4️⃣ Delivered 170 clicks from 1,342 impressions with an average CPC of $3.11. By combining strategic targeting, compelling copy, and continuous optimization, I turned clicks into actionable leads and delivered measurable ROI for the client.