Georgia W
Freelance Creative and Social Strategist
Habilidades
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Experiência profissional
Co-founder & Creative Director
Freelance Web Designer • Freelance
May 2026 - Present • 3 mos
Co-founded a photography, film and web studio Capture — documentary and lifestyle photography and film for commercial andhospitality clients, including Shaka Surf School & Lodge Connect — Instagram strategy, content planning and community growth for client brands. Create — brand storytelling and website builds, written and shot in-house No stock imagery, no AI, no templates — every project shot and built by hand
Hilton Hotels & Resorts
Período integral • 5 yrs 3 mos
Social Media Lead
Jun 2025 - Present • 1 yr 2 mos
Promoted to lead digital strategy across an international hospitality and travel portfolio. Lead campaigns for international brands including Hilton Curio Collection (USA) Drive strategy and performance across social, blog and email channels Oversee content calendars aligned with brand and commercial objectives Manage and mentor junior team members Report on performance via Sprout Social, Google Analytics and Meta Business Suite Work fully remotely across international time zones
Social Media Management
May 2021 - Jun 2025 • 4 yrs 1 mo
Grew from campaign executor to senior account leadacross multiple hospitality clients. Delivered +95%engagement growth and +215% website traffic uplift Managed organic and paid social strategies across multiple accounts Produced blogs, photography and email campaign content Built influencer and partner collaboration programmes Presented performance insights to senior client stakeholders