SEUN B

Lead Beauty Editorial Designer & Editable Template Engineer

Beauty By Mscookie

Jul 2026 - Jul 2026 • 0 mos

Directed the visual strategy, structural layout, and interactive template architecture for premium skincare, cosmetics, and wellness brands. Specialized in creating high-end B2B product catalogs, retail lookup brochures, and promotional beauty pamphlets that balance a minimalist, luxury aesthetic with functional, user-friendly editability. Developed cohesive, publication-ready designs tailored specifically to the beauty industry's visual standards, focusing on soft color palettes, elegant typography pairings, and clean grid structures that effectively showcase product textures, ingredients, and clinical benefits. Engineered fully customizable, master page templates optimized for client side modifications. Built intuitive file structures with meticulous layer organization, global color swatches, character styles, and clearly designated placeholders for seamless drag and drop imagery and text updates. Ensured all digital assets were flawlessly formatted for smooth cross-platform compatibility, allowing non designers to effortlessly modify wholesale pricing, update seasonal SKU listings, and swap out product packaging variants without disrupting the underlying layout integrity. Delivered premium, dual purpose assets that serve as both stunning marketing tools for retail buyers and flexible internal resources for fast growing cosmetics brands.

Apparel & Fashion Catalog Specialist

Fashion Jewelry by Yordy. • Freelance

Jun 2026 - Jul 2026 • 1 mo

Execute the creative direction, editorial layout, and technical design for fashion brand catalogs, clothing manufacturer lookbooks, and wholesale apparel line sheets. Merge high-end editorial aesthetics with structured commercial data to create powerful sales tools for clothing brands and apparel distributors. Key Responsibilities & Achievements: Editorial Lookbook Design: Crafted visually stunning, magazine-quality lookbooks for fashion labels, utilizing advanced typography and grid systems to highlight garment draping, texture, and brand identity. Manufacturer Catalog Engineering: Developed comprehensive B2B manufacturing catalogs, successfully managing dense product lines while maintaining a premium, uncluttered visual appeal. Technical Data Integration: Organized critical apparel specifications—including fabric compositions (GSM), sizing matrices, custom colorways, and bulk pricing tiers—into clean, scannable technical tables. Visual Asset Curation: Collaborated with apparel manufacturers to curate lookbook photography, retouching and placing imagery strategically to maximize product appeal and drive wholesale ordering. Multi-Platform Delivery: Delivered high-resolution, color-accurate (CMYK) files optimized for commercial textile and catalog printing, alongside interactive digital lookbooks featuring clickable ordering links for WhatsApp and email outreach.