
Sergio E
CX XM Scientist Business intelligence Qualtrics
Habilidades

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Experiência profissional
Senior XM Strategy & Technology Consultant
IZO • Período integral
Sep 2025 - Present • 1 yr 1 mo
Market Benchmarking: Leading the comparative analysis of VoC models for top-tier corporations in Spain, identifying industry standards and competitive gaps in CX maturity. Strategic Architecture: Designing end-to-end XM ecosystems (CX, EX, BX) by bridging high-level business goals with Qualtrics technical implementation. Advanced Solution Design: Developing scalable frameworks that integrate X-data and O-data to drive predictive insights and measurable business impact. Tech Advisory: Serving as a subject matter expert (SME) in Qualtrics, optimizing program architecture to ensure long-term sustainability and data-driven decision-making.
Strategic XM Leader
Voce • Período integral
Mar 2023 - Aug 2025 • 2 yrs 5 mos
Lead the design and development of the strategic service portfolio for CX, EX, and Market Research. Define and guide CX and EX measurement and management programs for technical implementation. Identify client needs to drive growth and maturity within their CX and EX programs. Seamlessly integrate strategic services with Qualtrics technology.
Customer Voice Analyst (VoC)
Grupo Éxito • Período integral
Jun 2019 - Feb 2023 • 3 yrs 8 mos
Model Management: Developed and managed the corporate Voice of the Customer (VoC) model for Grupo Éxito, utilizing Qualtrics as the primary engine for the CX strategy. Actionable Insights: Measured and analyzed customer feedback across omnichannel touchpoints to drive experience redesign and customer-centric transformation. Data Visualization: Designed functional, dynamic dashboards to democratize key VoC metrics and insights across the organization.