
serenwhitlock
YouTube Ads, Google Search Specialist for Coaches, Consultants, Course Creator
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Experiência profissional
Senior Google Ads & PPC Strategist
Google • Freelance
Jan 2026 - Present • 6 mos
Managed and optimized over $500k in annual Google Ads budget for e-commerce and lead-generation clients across various industries. Key Responsibilities & Achievements: Designed and executed end-to-end Google Ads strategies, including Search, Display, Shopping, and Performance Max (PMax) campaigns. Conducted extensive keyword research, competitor analysis, and negative keyword mapping to eliminate wasted ad spend. Set up advanced conversion tracking using Google Tag Manager (GTM) and Google Analytics 4 (GA4) to ensure 100% data accuracy. Wrote compelling, high-converting ad copy and implemented responsive search ads (RSAs) to improve Quality Scores and Ad Strength. Performed continuous A/B testing on ad creatives, landing pages, and bidding strategies (Target CPA, Target ROAS). Consistently reduced average Cost-Per-Click (CPC) by 25% and increased overall client Return on Ad Spend (ROAS) by an average of 3.5x.