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Português
$
USD
Serena A
@serena_atc
Marketing Acquisition Manager
França
Francês, Inglês, Espanhol
Sobre mim
I am a creative and strategic marketing professional with 5 years of experience in 360° marketing. I design and deploy engaging communication strategies for impactful projects in the cultural, artistic, and social sectors. My hybrid profile allows me to alternate between strategic reflection and creative execution to build powerful, authentic narratives.
Habilidades
Serena A
offline •
Tempo médio de resposta: 1 hora
Conheça meus serviços
Estratégia de Marca
I will develop a creative marketing strategy for your brand
Experiência profissional
Marketing acquisition officer
McKinsey & Company • Período integral
Jun 2024 - Present • 2 yrs 1 mo
- Creating marketing supports (posters, flyers, promotional videos, flowcharts) - Organizing customer acquisition events (open houses, booths at trade shows, etc.) - Community management (preparing and hosting webinars, sharing content, analyzing performance)
Communication consultant and graphic designer
Freelance Web Designer • Freelance
Sep 2023 - Present • 2 yrs 10 mos
Support for individuals and cultural organizations in their digital communication strategies, content and material creation, and the organization of events with a strong emotional impact: - Creation of custom visuals (visual identity, wedding announcements, invitations, bachelorette party, song cover) - Organization of cultural events, including one in partnership with the Philharmonie de Paris on the theme of street art - Communication and storytelling for a top-level athlete (US soccer) featuring a feature story produced by L’Équipe and screened at the Grand Rex during the Super Bowl
Operational Marketing Manager and Graphic Designer
AXA • Período integral
Sep 2022 - Sep 2023 • 1 yr
Worked within Axa Wealth Management to create commercial documents including brochures, posters, and promotional items. Developed communication materials such as event invitations and videos. Responsible for writing articles and supporting the sales team with various marketing collateral to enhance brand visibility and engagement.
