Shaikat

Digital Marketer

Mirpur IT Institute • Meio período

Sep 2024 - Apr 2025 • 7 mos

Digital Marketing Specialist | Mirpur IT Institute (Digital Marketing Agency) I worked as a Digital Marketing Specialist at Mirpur IT Institute, a professional digital marketing agency, where I gained hands-on experience working on multiple shared projects for clients across various industries. I developed expertise in both organic and paid digital marketing strategies, helping businesses grow their online presence and achieve measurable results. I managed Search Engine Optimization (SEO) by conducting keyword research, optimizing website content, and implementing on-page and off-page strategies to improve search engine rankings and increase organic traffic. I monitored performance using tools like Google Analytics and Search Console to provide actionable insights. In Social Media Marketing (SMM), I created and managed engaging content for platforms including Facebook, Instagram, and LinkedIn. I designed content calendars, curated visuals, and ran campaigns to boost brand awareness, engagement, and customer retention, while analyzing performance to optimize results. I also handled Paid Advertising, running targeted campaigns on Facebook Ads and Instagram Ads. This involved audience targeting, budget management, ad design, and A/B testing to maximize leads, conversions, and ROI. Additionally, I specialized in Web Analytics and Reporting, tracking website traffic, user behavior, and campaign performance, and providing actionable recommendations to improve results. Working on shared projects with teams of designers and developers strengthened my collaboration and project management skills. With experience in SEO, social media marketing, paid ads, and analytics, I am equipped to create effective, data-driven digital marketing strategies that drive growth and deliver measurable outcomes for businesses.