Federico C

CRM Architect & Lead

ChangeYourLife

Jun 2024 - Nov 2025 • 1 yr 5 mos

Led and executed two major CRM platform migrations: Active Campaign to GoHighLevel, followed by GoHighLevel to HubSpot. As CRM Architect, designed and implemented complete infrastructure for the entire CRM ecosystem. Managed cross-functional collaboration with multiple teams to ensure seamless integration and adoption. Oversaw comprehensive CRM configuration for both GoHighLevel and HubSpot platforms, maintaining data integrity throughout migration processes.

CRM Automation Specialist

Global Brand Com • Freelance

Apr 2025 - Jul 2025 • 3 mos

Built and optimized a dynamic contact list import system for GoHighLevel CRM, enabling seamless data integration from Excel spreadsheets. Implemented Zapier automation to automatically populate contact pipelines with proper initialization. Conducted comprehensive workflow review and optimization across all processes. Implemented anti-spam email compliance policies and external integration support, including WhatsApp Business API integration.

CRM Setup & Infrastructure Specialist

mollotuttoevivoincamper • Freelance

Mar 2025 - Jun 2025 • 3 mos

Provided comprehensive CRM setup and infrastructure optimization, ensuring system stability and performance. Designed and implemented an integrated appointment scheduling and reminder email system for seamless booking management. Configured WhatsApp API integration to extend communication capabilities and improve customer engagement.