Sara D.

Marketing Manager

KUKA AL • Meio período

Feb 2025 - Present • 1 yr 3 mos

Leading social media and digital marketing for KUKA, with a focus on brand growth and sales-driven content. Main responsibilities included: Managing and growing social media presence Developing and executing marketing strategies aligned with business and sales goals Creating high-performing content (posts, reels, stories, ads) focused on conversions Planning and launching campaigns Building structured content calendars and daily content execution Contributed to strengthening brand identity, increasing audience growth, and driving measurable engagement and sales.

Marketing Specialist

Unita Worldwide • Freelance

Jun 2024 - Feb 2025 • 8 mos

Worked on brand development and marketing strategy for Unita Worldwide, a B2B networking digital platform. Main responsibilities included: Building and developing the brand identity and brand positioning Creating the brand book and defining communication guidelines Developing marketing strategy and content direction across platforms Creating content for LinkedIn and other digital channels Producing marketing materials including brochures, flyers, and presentations Crafting messaging tailored to different industries and international audiences Contributed to shaping a clear, professional brand presence aligned with business growth and platform positioning.

Social Media Manager & Content Creator

Adhoc • Período integral

Feb 2021 - Jun 2024 • 3 yrs 4 mos

Worked as a Social Media Manager & Content Creator, successfully completing 500+ projects for international clients across various industries. Main responsibilities included: Content development and content creation for multiple platforms (Instagram, Facebook, LinkedIn, etc.) Planning and executing marketing strategies based on business goals Building structured content calendars and action plans Creating engaging visuals, captions, and video content Adapting content to different audiences and markets (mainly US-based clients) Maintained high client satisfaction, leading to consistent repeat collaborations and long-term client relationships.