
SAMUEL
I Fix the Gap Between Your Social Traffic Shopify Sales
Habilidades

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Experiência profissional
Freelancer.com
Autônomo • 16 yrs 3 mos
Digital Analytics & Attribution Specialist
Aug 2022 - Nov 2025 • 3 yrs 3 mos
Implanted advanced tracking setups including Google Analytics 4 (GA4), Google Tag Manager, and Conversions API (CAPI).Eliminated "blind spots" in the sales funnel by ensuring user actions from social media videos matched checkout data.Provided clients with clear, visual data dashboards highlighting exactly where their traffic was leaking money.
Shopify Product Feed & Catalog Engineer
Aug 2016 - Aug 2024 • 8 yrs
Resolved complex synchronization errors between Shopify catalogs, Meta Commerce Manager, and Google Merchant Center.Fixed data mismatch issues, rejected products, and pixel tracking discrepancies to restore seamless automated marketing.Optimized product titles and descriptions within feeds to maximize organic search visibility on social shopping tabs.
Lead Conversion Rate Optimization (CRO) Specialist
Aug 2019 - Aug 2024 • 5 yrs
Audited over 50+ Shopify stores to identify friction points and drop-off zones in the user journey.Designed high-converting bio-link funnels integrating TikTok, Instagram, and YouTube traffic directly to product pages.Scripted engaging short-form video concepts for clients that boosted click-through rates by up to 40%.Diagnosed and repaired complex Shopify catalog syncing issues with Meta and Google Merchant Center.