
Salome John
Email Marketing Expert
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Experiência profissional
Email Marketing & Retention Strategist
Ecom Automation Gurus • Freelance
Feb 2024 - Present • 2 yrs 3 mos
As an Email Marketing & Retention Strategist at Ecom Automation Gurus, I specialize in helping Shopify brands and digital creators turn underperforming email marketing into a consistent revenue channel. My role focuses on designing and executing data-driven email strategies that improve customer engagement, increase repeat purchases, and maximize lifetime value. I build and optimize high-converting email flows, including welcome sequences, abandoned cart recovery, post-purchase follow-ups, and win-back campaigns. By leveraging segmentation and behavioral targeting, I ensure every message reaches the right audience at the right time with personalized content that drives action. I also handle email deliverability optimization, monitoring sender reputation, improving inbox placement, and ensuring campaigns avoid spam filters. Using platforms like Klaviyo, I implement advanced automation systems that allow brands to nurture leads and generate sales on autopilot. Through continuous A/B testing, performance analysis, and strategic refinement, I consistently improve open rates, click-through rates, and overall campaign ROI. My work helps businesses recover lost revenue, strengthen customer relationships, and build scalable email systems that support long-term growth.