Shaya

Content Strategist

LinkedIn • Autônomo

Nov 2021 - Present • 5 yrs

I help brands, businesses, and creators turn ideas into strategic, engaging content that connects with their audiences and supports business growth. With 6+ years of experience in content writing and strategy, I’ve worked with clients across different industries worldwide, creating content that combines research, storytelling, audience psychology, and platform-specific strategy. My work includes: • Content Strategy & Research: Developing content ideas, researching target audiences, analyzing competitors, and identifying opportunities to create relevant, high-performing content. • Scriptwriting & Storytelling: Writing engaging YouTube scripts, short-form videos, documentaries, brand stories, and social media content designed to capture attention and maintain audience interest. • SEO, AEO & GEO: Creating search-focused content strategies that improve discoverability across traditional search engines, answer engines, and AI-driven search experiences. • Brand & Marketing Copywriting: Developing website copy, landing pages, email campaigns, sales copy, product descriptions, and social media content aligned with brand positioning and business goals. • Audience Engagement & Growth: Using strong hooks, narrative structure, audience insights, and platform-specific best practices to help brands communicate more effectively and build stronger connections with their audiences. I also lead and collaborate with a trained team to support broader content production needs, while remaining directly involved in research, strategy, and writing. My approach is simple: create content that doesn't just fill a calendar, but has a clear purpose, a strong message, and a reason for people to care.

Script Writer

Upwork • Freelance

Feb 2019 - Present • 7 yrs 9 mos

I have professional writing experience working with international clients on Upwork, where I handled a wide range of content across different formats and niches, including creative, story-based, and mature/NSFW writing that required discretion, clarity, and strong audience understanding. My work included: • Writing original, engaging content tailored to specific audiences • Adapting tone and style based on brand voice and platform needs • Rewriting, refining, and restructuring existing content • Maintaining confidentiality and professionalism with sensitive topics • Meeting deadlines while ensuring consistent quality This experience strengthened my ability to write clear, engaging, and audience-focused content that connects emotionally and keeps readers interested. I now offer versatile writing services with a focus on quality, originality, and communication, whether the content is informative, creative, or storytelling-driven.

Script Writer

TheSoul Publishing • Freelance

Jan 2025 - Feb 2026 • 1 yr 1 mo

At TheSoul Publishing, I work as a scriptwriter alongside a dynamic team of creatives, producing meaningful and engaging content. One of my recent projects focused on the topic "How to Quit YouTube Addiction", a thought-provoking script aimed at helping viewers take back control of their time and attention. I initially developed a sample draft of the script, which was then collaboratively refined through brainstorming sessions with two of my colleagues. Together, we worked on enhancing the narrative structure, tightening the messaging, and aligning the tone with our audience’s needs. The result was a well-crafted script that balanced information, empathy, and motivation. This experience reflects not just my writing skills, but also my ability to collaborate, take feedback, and contribute to a bigger creative vision.