
Akash
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Portfólio
Experiência profissional
Digital Advertising
SEBPO
Dec 2023 - Aug 2024 • 8 mos
I specialized in high-performance Ad Operations and enterprise-level Data & Analytics, consistently driving a 25% increase in ROI for complex, global accounts. My role focused on delivering technical precision and advanced campaign scaling through data-driven insights. Key Responsibilities & Expertise: Programmatic Support & Display: Expertly executed programmatic ad strategies and managed Google AdSense to maximize publisher revenue and optimize ad inventory efficiency. Enterprise Analytics (Google 360): Leveraged premium reporting tools like Google Analytics 360 to conduct deep-dive performance auditing, turning complex datasets into actionable growth strategies. Front-Office Ad Operations: Managed large-scale Google Ads campaigns, focusing on Search and Display network optimization to exceed client growth targets. Advanced Data Visualization: Monitored KPIs daily and utilized advanced Excel (pivot tables, macros) for precise performance visualization and Adverse Auditing. Creative & Technical Services: Collaborated with cross-functional teams to ensure every campaign aligned with technical requirements and overarching business goals. By integrating technical Media Planning with hands-on Programmatic Support, I successfully reduced acquisition costs and streamlined high-level Research & Reporting for diverse, results-oriented accounts.