
Sajida Anwar
UGC Ads and Influencer Marketing Director
Habilidades

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Portfólio
Experiência profissional
Influencer & Creator Marketing Specialist
Upwork • Freelance
May 2024 - Present • 2 yrs 2 mos
Built a proprietary global database of 25,000+ vetted creators across TikTok, Instagram, and YouTube. Strategized and managed high-performance influencer marketing and content-sourcing campaigns for global startups, e-commerce giants, and digital agencies. Designed high-converting UGC scripting, creative briefs, whitelisted ad funnel setups, and advanced creator whitelisting structures.
Senior Influencer & UGC Marketing Manager
Hair Jikoo • Período integral
May 2024 - May 2026 • 2 yrs
Recruited and vetted 300+ high-quality UGC creators optimized for high-converting social media Ads and creator whitelisting campaigns. Identified, onboarded, and managed an active network of 600+ micro and mid-tier influencers across diverse brand portfolios. Owned end-to-end campaign logistics, from brief development and creative direction to full content management, output tracking, and performance data reporting to optimize active ROAS.