Sabrina Ste

IA Content Designer

Cocktail de Memoria • Autônomo

Jan 2025 - Present • 1 yr 4 mos

🎥 At Cocktail by Memor.IA, we develop educational and explanatory visual content using AI-powered production technology. We help companies and clinics communicate complex information clearly, visually, and accessibly through short videos and digital educational content. 🚀 I lead the strategy, conceptualization, and production of visual content focused on: • Educational videos for patients and clinical communication • Explanatory videos for business services and processes • Visual content for internal training and onboarding • Audiovisual materials for sales teams and presentations • Educational content packages for social media in the healthcare sector 💡 Our approach combines storytelling, strategic communication, and agile production so that organizations can educate, inform, and connect with their audiences without relying on traditional audiovisual production.

architectural project management

Parquet & Madera • Período integral

Jan 2022 - Dec 2024 • 2 yrs 11 mos

📌 Digital Strategy • I designed and executed digital marketing campaigns on platforms such as Meta, TikTok, and Google Ads, targeting a high-income audience in the residential architecture sector. • I created visual content (reels, carousels, campaigns) for social media to generate engagement and brand positioning. • I tracked and analyzed key metrics to optimize campaign performance and improve ROI. 📌 Sales Management • I redesigned the service offering, optimizing the most profitable business lines for the company. • I established strategic alliances with architects and designers to drive go-to-market strategies in selected segments. • I achieved 100% growth in the market share for professional remodeling services. 📌 Project Management (Project Manager) • I planned and managed turnkey projects, coordinating technical teams, schedules, and deliverables to ensure on-time delivery, quality, and client satisfaction. • I oversaw each phase of the project until final delivery, guaranteeing high standards of execution and constant communication with the client.

Brand Manager

Telefonica del Perú • Período integral

Jan 2014 - Dec 2021 • 7 yrs 11 mos

📌 Project Management for the new sales channel: Call Center - Run Rate for Small Deals. • Monitoring and achieving sales targets through accurate weekly forecasting. • Managing marketing activities in collaboration with partners and brands. • 8% increase in sales revenue. 📌 Analysis of loyalty program offers across 8 sectors in 5 cities. • Managing the Marketing division for Go-to-Market strategies in each city. • Customer retention and winback strategies. • 11% increase in revenue from teams with managed security.