
Ruby S
Marketing and Communications Strategist
Habilidades

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Experiência profissional
PR & Communications Freelancer
Self Employed • Freelance
Apr 2025 - Present • 1 yr 3 mos
Helping artists, actors, creators, public figures & leaders build their brands through strategic communications, media relations, publicity, and audience engagement. Responsibilities include talent branding, media placement coordination, photoshoot production, and reputation management.
Marketing Contractor
Boys & Girls Clubs of Central Arizona • Freelance
Apr 2025 - Mar 2026 • 11 mos
Delivering creative and data-driven marketing support as a part-time contractor. My work focuses on elevating brand presence and community engagement through strategic content creation, storytelling, and campaign execution. Responsibilities include: - Developing and scheduling engaging social media content (posts + stories) - Designing custom graphics and promotional materials - Managing digital calendars and strategic rollouts - Monitoring engagement, responding to DMs/comments, and optimizing reach - Leading bi-weekly strategy sessions and performance reporting
Social Media Coordinator
Girl Scouts • Meio período
May 2024 - Jun 2025 • 1 yr 1 mo
- Collaborates closely with the CEO and Marketing Communications team to develop and implement a social media content strategy aligned with council goals for the CEOs social media platforms. - Manages and optimizes engaging content across all CEO social media platforms. - Ensures brand consistency by working with the Marketing/Communications department and promoting diversity, equity, and inclusion. - Spearhead digital marketing campaigns, resulting in a 30% increase in engagement and a 25% growth in follower counts across platforms. - Conceptualized, developed, and disseminated compelling and engaging content, achieving a boost of 40% month-over-month in post reach. - Cultivated strategic partnerships with community leaders and influencers to strengthen brand presence and foster a positive public image. - Provided senior leadership with data-backed strategic recommendations, informing crucial business decisions and contributing to overall marketing success.