Sado A

Meta Ads & Lead Generation Specialist

Roc Nation • Freelance

Aug 2026 - Present • 0 mos

I specialize in creating, managing, and optimizing Meta advertising campaigns for service-based businesses, with a focus on generating consistent leads while maintaining efficient acquisition costs. My responsibilities include campaign strategy, audience research and targeting, Facebook and Instagram ad setup, lead form creation, ad copy, campaign monitoring, performance analysis, testing, and ongoing optimization. As part of my experience, I managed a lead generation campaign for an HVAC business that generated 360 leads from £3,300.72 in advertising spend, achieving an average cost per lead of £9.17. This experience has strengthened my ability to manage higher-volume lead generation campaigns, analyze advertising performance, and optimize campaigns around measurable business outcomes rather than simply focusing on clicks or impressions.

Meta Ads & Lead Generation Specialist

Traversy Media • Freelance

Jun 2026 - Present • 2 mos

I specialize in managing and optimizing Meta advertising campaigns for businesses focused on customer acquisition and lead generation. My work covers campaign strategy, audience targeting, Facebook and Instagram advertising, lead form creation, ad copy, campaign optimization, performance analysis, and budget management. I use real-time campaign data to identify opportunities for improving lead volume, controlling acquisition costs, and scaling campaigns efficiently. One of my high-volume campaigns generated 14,964 Facebook leads from $54,810.67 in advertising spend, achieving an average cost per lead of $3.66. This experience demonstrates my ability to manage large-scale Meta advertising campaigns, work with substantial advertising budgets, and maintain efficient lead acquisition while scaling campaign performance.

Meta Ads & Lead Generation Specialist

Credit Rent Boost • Freelance

Mar 2026 - Jun 2026 • 3 mos

I specialize in creating and managing Meta advertising campaigns for service-based businesses, with a focus on generating qualified leads at an efficient cost. My work includes campaign strategy, Facebook and Instagram ad setup, audience targeting, lead form creation, ad copy, campaign monitoring, testing, and performance optimization. I use campaign data to identify opportunities for improving lead volume and acquisition efficiency. As part of my experience, I managed a lead generation campaign for a credit repair business that generated 77 Facebook leads from $303.96 in advertising spend, achieving an average cost per lead of $3.95. This experience has strengthened my ability to build, manage, and optimize lead generation campaigns while focusing on measurable results and efficient customer acquisition.