r
robin_zone

Aleksandr P

@robin_zone

Technical Specialist, Data Analytics and PrePress Expert

França
Inglês
Algumas informações são exibidas no idioma inglês.
Sobre mim
Technical professional with 15+ years of experience in marketing, data analytics, and print production. My work is about absolute precision and zero-error execution. 📊 Data Analytics: Tracking models, Python/SQL scripts, and Power BI/GA4 dashboards. 🖨️ Pre-Press: Fixing bleeds, color spaces, ink limits, and layouts for Amazon KDP, IngramSpark, and VistaPrint. Whether auditing a database or structuring Spot UV layers, I prevent costly errors and save your budget. Let's work together!... Saiba mais

Habilidades

r
robin_zone
Aleksandr P
offline • 

Conheça meus serviços

Painéis de dados
I will build an interactive power bi dashboard and data report
A partir deUS$ 95 /projetoMais detalhes
Design de Flyers
I will do technical prepress and make your file print ready
A partir deUS$ 10 /projetoMais detalhes

Portfólio

Experiência profissional

Tele2

Marketing Analyst & Project Manager

Tele2 • Período integral

Jun 2015 - Nov 2025 • 10 yrs 5 mos

Key Achievements & Responsibilities: Data-Driven Campaign Management: Led full-cycle B2B and B2C marketing campaigns, shifting the approach from intuition to rigorous performance evaluation. Monitored and optimized budgets (€100k–€500k+), focus areas included reducing CPA, increasing Customer Lifetime Value (LTV), and maximizing overall ROI. Advanced Analytics & Automation: Developed and deployed automated KPI systems and interactive dashboards from scratch using Power BI and SAP ERP. Leveraged Python and SQL to process large datasets, run cohort analysis, and uncover hidden budget waste, eliminating manual monthly Excel reporting. A/B Testing & Optimization: Built a structured framework for hypothesis testing. Conducted statistical A/B tests on digital channels and customer journeys, ensuring new marketing ideas were validated on a small scale before deploying major budgets. Performance Audit: Continuously analyzed marketing funnels and customer behavior to identify friction points. Even a 1% optimization in targeted metrics translated into significant cost savings and revenue growth due to the telecom scale. Vendor & Stakeholder Management: Handled end-to-end vendor selection (tenders), contract negotiations, and timeline control, ensuring all data-driven marketing assets were delivered on time and strictly within budget. Tools used: Python, SQL, Power BI, SAP ERP, Google Analytics, Advanced Excel.