Roberto RDM
Visual Content Creator, Marketing Strategist for Growing Brands
Habilidades

Conheça meus serviços

Portfólio
Experiência profissional
Marketing coordinator
3M • Período integral
Oct 2022 - Mar 2026 • 3 yrs 5 mos
• Coordinated marketing activation activities across Italy/Spain and managed an annual €600k budget, ensuring premium brand positioning. • Organized 20+ trade fairs and corporate events, optimizing lead generation with a 22% increase in Qualified Leads (MQL). • Led end-to-end social media management and multi-channel editorial plans (PED), integrating digital reputation monitoring and analysis to align brand presence with global guidelines. • Analyzed EMEA trends and competitive benchmarking; led a cross-functional team of 15+ stakeholders across Sales, Legal, and Supply Chain.
Trade marketing
DHL • Período integral
May 2018 - Sep 2022 • 4 yrs 4 mos
• Implemented retail promotional campaigns, editorial plans, co-marketing activities, and shopfitting projects for a network of 3,500+ ServicePoints nationwide. • Managed 100k+ contact DEM campaigns with above-benchmark Open Rates. • Conducted geomarketing analysis and monitored sales KPIs for the Retail channel, coordinating 20+ internal stakeholders and external agencies.
Assistant Marketing Manager
EPSoft • Período integral
Feb 2017 - Feb 2018 • 1 yr
• Supported brand strategy and the launch of 4 new product lines annually, coordinating the creation of 50+ visual assets and technical catalogs for the sales force. • Market and competitor analysis for strategic product positioning. • Project Management of external agencies and vendors for EMEA assets.