
Alausa Ridwan
Figma To Klaviyo Brevo Mailchimp Email Designer
Habilidades

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Experiência profissional
Senior Email Marketing Specialist & Template Developer
Gulf Oil • Freelance
Jun 2024 - Jan 2026 • 1 yr 7 mos
Led end-to-end email marketing setups and responsive template deployment for over 45 international e-commerce storefronts. I bridge the gap between design aesthetics and technical backend configuration to recover lost revenue on autopilot. Key Achievements & Focus Areas: • Pixel-Perfect Migration: Translated complex user interfaces from Figma and Canva into responsive, bulletproof templates inside Klaviyo, Mailchimp, Omnisend, and Brevo. • Advanced Flow Engineering: Successfully conceptualized and built conversion-focused automation ecosystems, including Welcome Series, Browse Abandonment, Cart Rescue, and VIP Loyalty sequences. • Performance Optimization: Handled core subscriber list segmentation, behavioral targeting, data mapping, and custom signup form integrations. • Technical Deliverability: Configured DNS protocols (SPF, DKIM, DMARC validation) to preserve domain sender reputation and maintain inbox placement rates.