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richard_c_wall

Richard W

@richard_c_wall

Marketing Campaign Manager

Reino Unido
Inglês
Algumas informações são exibidas no idioma inglês.
Sobre mim
I am a marketing all-rounder. I specialize in marketing automation and have experience with a diverse customer base both in the UK and around the world. I am proud of the content & campaigns i create.... Saiba mais

Habilidades

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richard_c_wall
Richard W
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Wix
I will build a wix website for your animal rescue or charity
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Portfólio

Experiência profissional

Marketing Campaign Manager

Spotler • Período integral

Jan 2018 - Jan 2026 • 8 yrs

- Led end-to-end campaign planning and execution across organic, email, conferences, and content channels, driving MQL generation 30% above quarterly target - Delivered a complete annual content calendar, including 4 blogs, 2 guides/case studies, and 1 marketing webinar per month - Produced regular performance reports in GA4 and SpotlerLeads, presenting findings to senior leadership and using insights to iterate campaign strategy. - Managed the handover of MQLs to Sales/Customer Success, using HubSpot CRM - Ran Spotler’s webinar program of 12 events per year, driving 100+ sign-ups per webinar and improving attendance from 43% to 61% - Hosted and produced That Marketing Podcast, delivering 47 episodes across 4 seasons. Worked with customers and partners to create episodes, and drove an average of 80 new contacts per episode. - Managed Conversion Rate Optimisation project, The Great British Split Test, improving CTR on email campaigns by an average of 3%