Muhammad Rehan

Paid Media Specialist (Google Ads | PPC)

First Class Hospitality Group • Período integral

May 2025 - Present • 1 yr

- Planned, executed, and optimized Google Ads campaigns to drive direct sales for the restaurant and hospitality industry. - Focused on store visits, phone calls, table bookings, and reservations that directly contribute to in-store revenue. - Managed and scaled Search and Performance Max campaigns to capture high-intent customers across multiple touchpoints. - Generated consistent revenue through search, display, and remarketing strategies with a strong emphasis on ROAS and sales growth. - Implemented advanced conversion tracking using Google Tag Manager (GTM) and GA4, including call tracking and store visit attribution. - Conducted in-depth keyword research, competitor analysis, and ad copy testing to improve CTR, booking rates, and in-store traffic. - Optimized campaign structure, bidding strategies, and budgets to efficiently scale profitable, sales-driven campaigns. - Analyzed user behavior and funnel performance in GA4 to reduce CPA and improve the quality of sales and reservations. - Prepared performance reports with actionable insights, highlighting revenue impact, store visit growth, and optimization opportunities.

Senior Digital Marketing Manager PPC

Q Technologies

Oct 2021 - Present • 4 yrs 7 mos

- Led performance marketing strategy for book publishing and design services (web, logo, and app development) across Google Ads, Microsoft Advertising (Bing), and Meta Ads. - Managed and optimized paid media budgets to drive revenue growth and achieve sales targets. - Collaborated cross-functionally with development and sales teams to align campaign strategy with product and business objectives. - Improved campaign efficiency and ROI through continuous A/B testing, data analysis, and performance reporting.

Marketing Manager

Ziltex Pvt Ltd

May 2020 - Aug 2021 • 1 yr 3 mos

Drove performance marketing for lead generation and sales growth, optimizing campaigns across paid, SMS, and email channels. Reduced CPA and boosted conversions using retargeting, funnel strategies, and audience optimization.