
Rehan
Data Driven Amazon Growth and PPC Scale and Catalog Fixes
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Experiência profissional
Amazon E-Commerce Data Analyst and PPC Specialist
Amazon • Período integral
Sep 2025 - Present • 10 mos
Deliver full-funnel Amazon account growth, advertising efficiency, and technical catalog solutions for high-growth e-commerce brands. Key Deliverables and Outcomes: * PPC and Advertising Optimization: Engineer keyword architectures using Helium 10 Cerebro to isolate high-intent search terms. Structure clean campaign portfolios to prevent ad group overlap, execute systematic negative harvesting, and control Total ACoS (TACoS). * Inventory and Performance Planning: Evaluate trailing 30-day (T30) sales velocity to build replenishment schedules, preventing critical out-of-stock scenarios. Build weekly performance dashboards tracking session percentages, conversion trends, and ad-to-organic health. * Catalog Architecture: Resolve listing suppressions and GS1 UPC/GTIN validation mismatches through Amazon compliance pipelines. Restructure standalone listings into parent-child variation families using flat files to safely consolidate review equity.