Ridwan

Email Automation Specialist

Digital Agency • Autônomo

Apr 2024 - Present • 2 yrs 5 mos

I’m an Email Automation Specialist with experience helping eCommerce stores, online businesses, creators, and service providers build effective email marketing systems. Since 2024, I have worked on email automation, customer journeys, lifecycle marketing, lead nurturing, and retention strategies designed to improve engagement and create consistent customer communication. My experience includes setting up and optimizing Klaviyo, Mailchimp, ActiveCampaign, Omnisend, Brevo, Flodesk, Encharge, MailPoet, Customer.io, MailerLite and other email marketing platforms. I create and manage automated workflows including; welcome sequences, customer onboarding, abandoned cart recovery, browse abandonment, post-purchase emails, win-back campaigns, re-engagement flows, lead nurturing, customer retention, cross-sell and upsell sequences I also work with businesses using Shopify, Etsy, Amazon, eBay, WooCommerce, BigCommerce, Stan Store and other eCommerce and online-selling platforms, helping connect their customer journeys with appropriate email automation tools. My responsibilities include: workflow planning, trigger and condition setup, audience segmentation, personalization, email scheduling, campaign setup, automation testing, troubleshooting, optimization, and performance monitoring I focus on creating clean, reliable, and conversion-focused email automation systems that reduce manual work, improve customer experiences, recover potential lost sales, and encourage repeat purchases. I also review existing email workflows and recommend improvements where automation, segmentation, timing, or customer journeys can be optimized. Core expertise: Email Marketing, Email Automation, E-commerce Email Flows, Customer Lifecycle Automation, Lead Nurturing, Customer Onboarding, Abandoned Cart Recovery, Retention Marketing, Email Segmentation, Personalization, Email Campaign Management, and Workflow Optimization