Mahesh Nair

Website Developer

Oct 2017 - Present • 8 yrs 9 mos

I bring 13+ years of combined marketing and web development experience, with website development becoming my core focus over the last decade. As Digital Marketing Head at a leading NBFC (2011–2017), I owned the complete web presence for the entire group — managing, maintaining, and continuously improving a portfolio of 30+ websites. This covered everything from planning site structures and content to overseeing development, WordPress customization, performance optimization, and conversion tracking across PAN-India campaigns. Since then, I have designed and developed professional websites and high-converting landing pages for clients across healthcare, education, and industrial training sectors. My recent work includes an Ayurveda healthcare clinic website, a career-focused site for oil & gas safety training, and a certification landing page for early childhood educators — all built to be fast, fully responsive, and optimized for lead generation. My technical toolkit: WordPress (custom themes, Elementor, plugin configuration, hosting setup), React.js for modern frontend applications, plus HTML, CSS, and JavaScript. Because of my marketing background, every site I build is designed not just to look good but to convert — with clear structure, strong calls-to-action, and analytics baked in from day one.

Social Media Campaign Expert

Oct 2017 - Present • 8 yrs 9 mos

I bring 13+ years of marketing experience spanning traditional advertising, brand campaigns, and performance-driven social media marketing. As Digital Marketing Head at a leading NBFC (2011–2017), I planned and executed PAN-India digital campaigns across Facebook, LinkedIn, and Google — managing everything from audience research and creative direction to budgeting, A/B testing, and performance reporting. Working in a competitive financial services market taught me how to build campaigns that deliver measurable outcomes: reach, qualified leads, and conversions — not just likes. Before that, I managed domestic and international marketing for a real estate developer (2009–2011), where I owned advertising strategy, campaign planning, media budgeting, and agency management end to end. My earlier years in banking sales (2007–2009) gave me a strong foundation in understanding customers and what actually makes them act. What I deliver for clients today: complete social media campaign management — strategy, content calendars, ad creative direction, campaign setup and optimization on Meta (Facebook/Instagram), LinkedIn, and Google, plus clear reporting focused on ROI. Because I also build websites and landing pages, I can optimize the full journey from ad click to conversion — something most campaign managers can't offer.