Adeel A

Wordpress Developer

Digital Agency • Autônomo

Aug 2018 - Present • 7 yrs 11 mos

Over 6+ years of experience optimizing WordPress websites for higher Google rankings, both as a freelancer and through agency projects. Skilled in on-page SEO, technical SEO audits, keyword research, site speed optimization, and plugin configuration (Yoast/Rank Math). Delivered Local SEO integration for WordPress business sites, including Google Business Profile optimization, local citations, and location-based keyword targeting. Worked across multiple industries, consistently improving organic traffic and search visibility for clients.

Content Strategy Planner and SEO Optimization For Ecom Business

Ecommerce • Freelance

Dec 2024 - May 2026 • 1 yr 5 mos

Developed and executed content strategy and SEO optimization plans for e-commerce businesses over 2 years as a freelancer. Conducted keyword research and competitor analysis to identify high-intent product and category keywords, then built content calendars aligned with seasonal shopping trends and customer search behavior. Optimized product pages, category pages, and blog content for on-page SEO — including title tags, meta descriptions, internal linking, and structured data (schema markup) to improve product visibility in search results and rich snippets. Worked closely with product and marketing teams to ensure content supported both SEO goals and conversion rate optimization. Managed technical SEO audits for e-commerce platforms (Shopify, WooCommerce), identifying and resolving issues such as duplicate content, thin product descriptions, crawl errors, and site speed bottlenecks. Built content strategies for blog and guide pages to drive top-of-funnel organic traffic and support product page authority through internal linking. Tracked performance using Google Analytics and Search Console, reporting on organic traffic growth, keyword ranking improvements, and revenue impact from organic search. Results included measurable increases in organic sessions and improved rankings for competitive product-category keywords.

Local SEO Strategist and Optimizer

SEO Impact • Freelance

Dec 2023 - Dec 2024 • 1 yr

Local SEO Strategist and Optimizer Freelance | 1 Year Experience Overview As a Local SEO Strategist and Optimizer, I have spent the past year working independently as a freelancer, helping small and medium-sized businesses improve their visibility in local search results, Google Maps rankings, and organic traffic. My work sits at the intersection of technical SEO, content strategy, and local search marketing — combining data-driven decision-making with practical, hands-on execution to deliver measurable results for clients across multiple industries. Over the course of this year, I have built a specialized skill set focused entirely on local search visibility: helping businesses appear when nearby customers search for their products or services on Google, Google Maps, and other local search platforms. This work has required a deep understanding not just of SEO fundamentals, but of how local search algorithms weigh proximity, relevance, and prominence when ranking businesses. Core Responsibilities Google Business Profile (GBP) Optimization A significant part of my freelance work has centered on optimizing Google Business Profiles for clients. This includes setting up new profiles from scratch, claiming and verifying existing listings, and conducting full audits of underperforming profiles. I optimize business categories, service descriptions, business hours, attributes, and photos to align with what local search algorithms prioritize. I also implement ongoing GBP management strategies, including regular posts, Q&A management, and review response strategies, all aimed at increasing engagement signals that influence local rankings. I have learned firsthand how much of local ranking success depends on the completeness and accuracy of a Google Business Profile — even small details like correct category selection or consistent business descriptions can meaningfully impact visibility in the local map pack. Local Keyword Research and Strategy Before any optimizati